1.current Waitrose packaging for milk
2. Future packaging: No prints on the packaging
4. Put a QR or VR code on the sustainable material
3. Consumer can get the date by using a mobile application
5. The consumer scans the QR or VR code on the package
6. Consumer will see the VR and the information about the content of the packaging within the app
7. Illustration below shows how the sample application and detailed information may look like
8. wash the packaging and remove the QR or VR code
9.Update the VR or QR code for new product information
10. Reuse the packaging for similar product
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