Friday, 15 November 2013

RSA Project Outline


Research Question
With ever increasing trend of products becoming digitised, design of product packaging will no longer be in the current forms, as we know it. New dimensions will come to play when designing packaging for a digitised or virtual reality products
I’m going to find answers for effective and efficient packaging design for better communication with end customer as well as tools and software required to achieve this.
Outline
I envision that future products may no longer exist in their current format & become more about data packs which can be purchased by the consumers & either 3D print them at home or visualize the data by AR/VR means. In the nearer term packaging needs to be revolutionized by becoming a commodity that it no longer ends up in the landfills. The packaging needs:

·       Have the right physical attributes such as shape, form, material for production economics & transportation  & final display on the store`s shelves
·       Have the right branding info for the producer of the product
·       Provides the end user with sufficient information about the product inside
·       Meets regulations around packaging & product
·       Made of different pieces that are reusable or hireable

Methodology
My research will evolve around researching current developments in packaging by reading through journals & various books. It will involve discussion with industry experts & graphic designers specialised to the field of packaging before coming up with new methods for futuristic packaging design based on AR or VR based mobile applications with simple and non printed packaging & possibly implement it.

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