1.Current Waitrose packaging for milk
2. Future packaging: no printing
3. Put a chip on the sustainable material
4. Small chip is used for different size of packaging
5. Consumer touches certain point on the package
6. The chip will activate
7. Data is either projected or shown via Google glasses for the consumer
8. Sample application is used which projects and shows the information in detail
9. wash the packaging and remove the chip
10.Upload the new information into the chip
11. Reuse the packaging for similar products
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